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Day IV: Developing Supporting Tools                                                         


Wolfgang Stäbler, Germany

[pdf EMAC Presentation WS (3.51 MB)]


Born  1958 in Rosenheim/Bavaria
Studies in history (Bavarian history, contemporary history) and European ethnologie
Doctorate on a theme of the world economic crisis in the 1920/30s
Since 1990 at the Landesstelle für die nichtstaatlichen Museen in Bayern (Bavarian Museum Board) responsible for public relations and museums of contemporary history

Abstract: Museums and ”Heimatstuben” of expellees in Bavaria

After the Second World War about 12 million people in the eastern regions of Germany had to leave their homelands. They found a home in the new two German states and Austria. Many of them, especially coming from the regions that today belong to Czech Republic, came to Bavaria. There were founded many collection of items that remember on the lost home towns or regions, with pictures, typical crafts or folk costumes. Those “Heimatstuben”, collections and small museums, were places of collective homesickness but also of information for those who had not this fate or young people.

Now many of  the people that take care of the “Heimatstuben” are old and the future of the collections and exhibitions with their special role in society is at risk. Therefore the Bavarian Museum Board made a study to gain an overview of this special kind of museums, to avoid that the collections get lost in the case that the museums close.


Anneke Lippens, Belgium

[pdf EMAC Anneke Lippens (565 KB)]

Anneke Lippens born 1967, arthistorian, museum advisor (generalist) for the Province of East Flanders, a regional government in the Dutch-speaking part of Belgium, since september 1992. Specializations: preservation, public affairs

Abstract: A Renewed course for museum guides in Flanders

In 2006 Tourism Flanders developed a renewed course for guides. From this year on the candidate-guides can specialize for museum guide in the second year.

A team of advisors, such as FARO (cultural heritage support point), museum consultants, teachers and experts from the field, prepared this new specialization intensively.

The duration of the specialization is 200 hours and addresses theory as well as practice of guiding in a museum. It consists of three modules: the museum institute (museum and society, content and public), specific museum guiding competences (such as interactivity and diversity) and internship.

Within the course of museum guide, the regional museum consultant plays, within their own region, the role of advisor and mediator for the organisation of fieldtrips to museums, case studies, visiting lectures and the internships.

Together with the training institutes, the teachers, the museums and FARO, they build on a strong group of contemporary museum guides of high quality.


Ulla Teräs, Finland

[pdf EMAC Ulla T (378 KB)]


Ulla Teräs works as a Regional Curator in Helsinki City Museum – Central Uusimaa Provincial Museum. She has studied Ethnology at the University of Helsinki. Her main task is to provide support and advice to museums in the Central Uusimaa region. She has earlier worked as a regional Curator in Satakunta region and in 2005-2006 as a planner at the National Board of Antiquities in the museum assessment development project.

Iiris Heino, Finland

[pdf EMAC Iiris Heino (1.27 MB)]


Iiris Heino works as a Regional Curator in North Karelian Provincial Museum. She has studied History at the University of Jyväskylä. Her main task is to provide support and advice to museums in the North Karelian region. She has earlier worked as a museum director in the Mining Museum of Outokumpu city and as a researcher in the Civil war 1918 project of the Prime Ministers Offices.

Abstract: A Workbook for local Museums – development tool for volunteer run museums

A workbook for local Museums is a new assessment and development tool designed especially for voluntarily run local museums. Large part of Finnish museums are small museums with no professional staff. Most of the museums are owned by associations and run by volunteers. Provincial Museums (21) provide expert assistance in museological matters to these museums in their regions. A Workbook for local Museums is designed to assist small museums and to promote co-operation between Local and Provincial Museums. The goal is to give museum volunteers an opportunity to learn more about their own museum and museum work. The tool also helps in recognizing the strengths of the museum, as well as the areas that require improvement in the future.

The content of A Workbook for local Museums is produced by the working group of Regional Curators from different Provincial Museums in cooperation with Development Unit of National Board of Antiquities. Workbook is closely related to earlier Assessment work done in Finnish Museum field. ”Towards an Assessment of Museum Work and a Programme for Implementing Museum Policies” was launched 2005 and it was a nationwide project which produced self-assessment model and external assessment method for professional museums in Finland.

The initiative to produce a quality developing tool also for voluntarily run museums was carried out in Provincial Museum Curators´ annual meeting in September 2008. In spring 2010 A Workbook for Local Museums was completed for a pilot phase and regional curators have now got the first experiences and feedback from the use of the workbook.

Britta Schreinlechner-Venier, Austria

[pdf EMAC BSV (1.24 MB)]


Mag. Britta Schreinlechner-Venier, born in 1969, College for Tourism an Leisure Industry and Studies of Environmental Systems Sciences, MA, Project manager for MUSIS, the Styrian Museums Association, since 2001: Manager of the MUSIS-employment programme; organization of educational programs; marketing; project financing.

Abstract: More jobs in the area of cultural heritage! How to design a successful employment programme

MUSIS, the service centre of Styrian Museums has been organizing an employment programme for 12 years now. In this paper the concept, structure as well as the organisations we co-operate with will be introduced as a basis for a discussion about how such a project can be implemented in other regions and countries.

The employment programme is called “professionalization and the development of a network of Styrian Museums” and places people who have been unemployed for more than a year, restart work and/or are older than 45 in museums and related institutions. People fullfilling this criteria can be employed in this project up to a year.

The aims of the project are:

•The integration of people working with this project into the normal labour market.

•The improvement of the quality of work, services and products at the institution by employing additional staff (the qualifications range from craftsmen and –women to assistants to the management).

•The professionalization of Styrian museums.

The project is incorporated into a sponsoring company called St:WUK, which is attached to the government of the region of Styria and currently administers more than ten employment projects in the field of science, environment and culture.Further sponsors are the AMS, the official Styrian job centres, which also define the framework of the project, as well as the government of the region of Styria and the museums and institutions included in the project.

MUSIS organizes and administers this project, looks for co-operating institutions, coaches the people employed and organizes staff training on the basics of work in museums. Since the start of the project more than 60 institutions have been involved and more than 170 people who used to be long-term unemployed have found a new job, many of them a permanent one.


Ines Camara

[pdf EMAC Camara (6.26 MB)]


Inês Bettencourt da Câmara is currently in the final stages of a PHd dissertation on the (occasionally) ambivalent relations between Museum and its audiences, I graduated in Social Communication and Marketing from ISCSP, Lisbon, in 1997.

I’m an Assistant Lecturer at the Politechnical Institute of Tomar. I teach marketing and communication to graduate and post-graduate students from different courses – business management, communication studies, design. I also started this year a collaboration with the Azores University, developing a small lecture course on Museum Mediation at the Master of Arts in Museology and Heritage.

I’m co-founder and Marketing Director of Mapa das Ideias, a firm dedicated to audience and cultural mediation for museums, built as a learning organization, based on networking. We created the firm in 1999 and since then we have worked in diversified areas – publications, web design, film, pedagogical kits, educational activities – developing projects for some of the most interesting institutions: the Portuguese Museums Institute, the Maritime Museum, the Black Powder Museum, the Clothe and Fashion Museum, amongst other. We also created the first certified training course in Cultural (Museum) Mediation and we are, at this very moment, trying to launch an European version of Museum Mediator training services.

Abstract: Mapa das Ideias – Ten Years of Experience about Audiences, Content, Culture and Heritage

My presentation is an attempt to tell the story of our adventure with “Mapa das Ideias”. Why it was created, our underlying assumptions, our methodology and the very, very different projects we’ve been involved with ever since we created it.

Basically, we work from a rather practical standpoint: heritage and museums are amazing tools for communicating ideas and values, to build identities and embody common memories.

Our work methodology comes from our social sciences background, that trained us to treat content and knowledge with the highest precision, hence using the most creative means to communicate – games, web, books, activities – and taking great care in investigating audiences and evaluating projects.



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