COLOUR TRAVELS IN CHINA
11.5.2011 - 29.1.2012Significant colours In the photos, colours appear as part of architecture, home and public interiors, people's apparel and everyday life as well as nature. The photographs have been arranged according to colour themes, which are red, yellow-gold-orange, blue-green, white-black, pink, and multicolour. They illustrate the contrast between traditional and modern Chinese colour cultures on the one hand, and the sometimes surprisingly clear connections between the traditional and the modern colour palettes. The traditional five colours (red, blue-green, yellow, black and white) were traditionally used as large planes of single colour, or as a combination of all five colours. However, in modern colour culture the palette is rich and extensive, while international influences have brought "non-colour" back into fashion in a new way. Colours have strong symbolic value for the Chinese, and the meaning of colour can be different, even the opposite, in different contexts. In the Chinese language the word "colour" is connected to happiness, as the word "yán" (颜) means both "colour" and "face", or rather, "happy glowing face". Because the meanings of colours are very significant, it is important for foreign companies, for example, to pay attention to colour choices in product design and communication, in order to communicate the message intended. Producers Photography: Janne Kommonen, Kirsi Kommonen, Chen Shuxun. Research: Kirsi Kommonen, Aalto University School of Economics. EPSON has supported the exhibition. Further information Janne Kommonen tel. + 358 40 4877 181 janne.kommonen(at)compassion.fi Kirsi Kommonen tel. +358 40 4196 821 kirsi.kommonen(at)compassion.fi Press release |
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